The business market is constantly changing and with the continual advancements in technology, it is critical for businesses to keep pace. That means finding a way to integrate online marketing into everyday business.

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A Growing Potential Customer Base

E-commerce grew by 14.6% in 2015, according to the U.S. Department of Commerce. Those findings also revealed that total web sales for 2015 in the U.S. checked in at $341.7 billion.

Online sales are only expected to increase. By the year 2020, online ales are predicted to reach as high as $523 billion per The Forrester Research Web-Influenced Retail Sales Forecast. People are just spending more and more time online.

The time spent online through a mobile device has now exceeded the time spent online via a desktop computer. According to statistics reported by, time spent on mobile media in the United States averages out to 5.6 hours per day while desktop users spend an average of 2.6 hours online on a daily basis.

Statistics Speak To The Necessity of Online Presence

The statistics speak for themselves as we continue to live and shop in an online world. New generations are being raised on the fact that online shopping has become somewhat of a norm. That reality should be a vivid eye opener for businesses. Companies without an online presence could experience a quick decline in what has become a rapidly developing online marketplace.

Marketing a business online has multiple benefits as it will not only translate into sales, but it will increase brand awareness and visibility. It is also important to realize that online marketing changes at a rapid pace. What may have been successful in 2014 may quickly become antiquated two years later. That’s why it is crucial to stay on top of the latest trends.

Expand To New Horizons Of Profit And Brand Awareness

Small businesses are investing more in their online footprint as it is proving to be an effective way of attracting new local customers. It has also become a way for small businesses to compete with industry giants.

Google conducted research that indicated local online mobile searches lead to 50% of store visits within that same day. Customer feedback also goes a long way towards generating new businesses. A 2014 study conducted by showed that 88% of consumers put their trust in online reviews just as much as they value personal recommendations. What people are saying about a business online could go a long way towards success or failure.

The Next Generation Could Leave You Behind!

The new generation of business and shopping has arrived and a failure to become an active part of that generation could significantly impact companies and determine the course of its future.